The Impact Hub

Beyond the Logo: What Really Makes a Brand Stand Out

Beyond the Logo: What Really Makes a Brand Stand Out

Giga Impact Content
Published on: 09/03/2025

Your logo isn’t your brand. In this post, we explore the real elements that make a brand unforgettable—from messaging to values to client experience—and how to create a brand presence that sticks.

Business GrowthBranding
Branding vs. Marketing: Why You Need Both (But Not at the Same Time)

Branding vs. Marketing: Why You Need Both (But Not at the Same Time)

Giga Impact Content
Published on: 08/20/2025

Confused about whether you need to market or brand first? This post breaks down the difference between branding and marketing, explains when to focus on each, and helps you prioritize the right work for your current stage of business.

Business GrowthBranding
Your Personal Brand Is Your Business Brand—Here’s How to Own It

Your Personal Brand Is Your Business Brand—Here’s How to Own It

Giga Impact Content
Published on: 07/09/2025

In 2025, your audience wants to connect with you. Learn how to build a personal brand that supports your business goals—and stands out online.

Business GrowthStorytelling & ContentBranding
How to Write Website Copy That Converts (Without Sounding Salesy)

How to Write Website Copy That Converts (Without Sounding Salesy)

Giga Impact Content
Published on: 06/25/2025

Writing your own website copy? Learn how to sound confident, clear, and aligned with your brand—without feeling pushy or fake

Business GrowthBranding